SITUATION: Rush Creek had been using Outlook and have had minimal success in promoting their business
via email marketing promotions. They were looking to design more professional campaigns that reflected a
more upscale image. In addition, they wanted an effective tool to continue to stay in touch with their
customer not only through the golf season but on the off-season as well.

SOLUTION: Rush Creek began their email campaign using Tecknowledge Management's .communicator
email marketing product. On their first campaign, they sent out an invitation to their annual fall wine dinner.
Historically, the event had about a 30-40-50% vacancy rate. After launching the email campaign, the event
sold out.

RESULTS: Lori Money, Operations Manager at Rush Creek, "We have generated our ROI from the
first campaign alone. This one campaign has paid itself for the year! I didn't have to bother designing
a direct mail piece and pay for print and postage. It was a great success. We've never sold out our
wine event ever."